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MeDirect participates at EY Engage

MeDirect played a prominent role at EY Engage, Malta’s leading digital transformation event, which took place yesterday. Arnaud Denis, Group CEO, was among the speakers in the plenary session panels, sharing insights on the successful digital transformation undertaken at MeDirect. Guillermo Feliz, MeDirect’s Agile Coach also addressed one of the breakout sessions, exploring how an agile approach has led to a more customer centric organisation.

In his comments during the event, Arnaud Denis highlighted the importance of clarity and purpose when undertaking digital transformation. Understanding the challenges faced by customers of traditional banks and committing to a vision of empowering people to manage their finances with confidence and autonomy created a clear roadmap for MeDirect to pursue.

Another topic touched on by the Group CEO was the anticipated impact of Artificial Intelligence on financial services. Key to maximising the potential of AI will be the business processes which need to be designed before the technology is used.  Other challenges include ensuring the quality of information fed to AI, the traceability of the sources of information and the ability to check and control the decisions and outcomes which result from its use.

During one of the breakout sessions, Guillermo Feliz explained how an agile approach has been implemented at MeDirect and led to a culture of collaboration, transparency and accountability. This has enabled better allocation of effort and resources towards those projects and initiatives which add the greatest value to its customers and ultimately the business. The session highlighted the positive effect this approach has had on the level of customer satisfaction. 

This was the second edition of EY Engage which once again brought together Malta’s leading technology innovators to discuss pressing themes and key trends in business transformation. In addition to the engaging discussions and workshops, the full-day event also encompassed an expo and networking opportunities, which MeDirect wholeheartedly embraced and participated in.

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