MeManaged is different in several ways, making it a distinctive product. The most important difference is accessibility. Discretionary Portfolio Management services are usually available only to high-net-worth individuals, requiring a significant initial investment. By setting the minimum investment at €100, MeDirect has made this service much more accessible to retail investors. Additionally, should investors wish to top up their MeManaged account on a regular basis, the minimum investment required is €100 per month. Alternatively, customers can add lump sums to their MeManaged account at their discretion.

The second important difference which makes MeManaged unique in Malta is that the entire process of opening and managing the account happens through the MeDirect website and mobile app, avoiding the inconvenience of having to attend meetings in person.