World Cleanup Day, which takes place on the 18th of September and is the largest single peacetime civic action against waste. The aim of this day is to raise awareness of the scale of the global waste crisis threatening the environment and the lives of millions of people and all living beings. World Cleanup Day in 2018 engaged 17.6 Million people, in 2019 21.2 Million people in 180 countries, and in 2020 11 Million people. In the four consecutive World Cleanup Days from 2018 until 2021 more than 60 Million volunteers have been engaged in one day, one country Cleanup activities.

Over 190 countries and territories participated in World Cleanup Day this year.

For this year’s world Cleanup day MeDirect joined Saving Our Blue for their 3rd Edition Beach Cleanup Campaign at Golden Bay. Saving Our Blue is a campaign launched by the Ministry for the Environment, Climate Change and Planning aimed at educating and encouraging those living on our islands to stop littering, reduce waste and opt for alternative products rather than single-use plastics.

MeDirect staff members during the Cleanup at Golden Bay.